LinkedIn has become an easy way to build your online branding and present yourself in a professional setting. LinkedIn has become a network that you not only share your online resume with others and helps you to find the job you have been looking for. It is important to show that you are a professional […]
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Utilizing “Other” Social Media in PR
When most people hear the words “social media campaign,” their minds go straight to Facebook and Twitter. Isn’t there anything different we as PR professionals can use? Pinterest, Instagram, Vine, LinkedIn, Google+, maybe even a combination of these, are non traditional social media platforms that can help you freshen up your tired social media campaign. […]
Read moreA Look at Crisis Management
We have all seen at least a handful of news stories that make us wonder why people make the decisions they do. Even more of us may have considered the idea that “all PR is good PR”. What do you think? Can all PR eventually lead to a positive result? Let’s take for instance the […]
Read moreA ‘Step by Step’ to Building Relationships with Reporters
As Public Relations professionals we are going work with reporters- there is just no way around that. This does not mean that we can’t develop relationships with these reporters to have a smoother transition from PR to their story. Here is a step by step process to start cultivating these crucial relationships: A great way […]
Read moreCase Review: Gamer Threat at USU
Anita Sarkeesian, a feminist blogger who speaks out against video games by claiming they are misogynistic and degrading to women, was scheduled to speak at Utah Stake University (USU) on October 15, 2014. However, Sarkeesian cancelled her speaking engagement due to avoid a life threat made against her. USU informed Sarkeesian of the threat, which […]
Read moreNational Diversity Month: Why it Matters in PR
As a public relations professional, how does diversity benefit you or the people you’re trying to communicate with? Whether we recognize it or not, the PR field is engulfed in diversity that influences every aspect of our work. Diversity holds a broad and ever expanding definition in the field of communication. Obviously it means to […]
Read moreTop 5 Ways to Scare Off Potential Employers
You may think you’ve done everything right to land your dream job; however, here are five items you may not have thought of that you can truly scare off a potential employer: 1) An Unprofessional E-Mail Address: This is a problem that seems like common sense, yet many people disregard it. They continue to use […]
Read moreTop 5 AP Style Mistakes
Let’s face it, AP style can be confusing; but, as public relations professionals it’s important we know how to write. Whether it’s a news release, blog post or social media post, writing is everything—and so is a professional, well-educated image. Here are five useful AP style tips for PR: 1. Drop the comma. AP style […]
Read moreRecap: PRSA Luncheon
On October 8, PRSA Greater Salt Lake Chapter held a luncheon featuring Megan Crandall, Bureau of Land Management External Affairs Chief. Weber State PRSSA had the chance to attend and listen to the presentation given by Megan Crandall. Megan discussed the communications strategies and lessons learned from the events that occurred in Utah that evolved […]
Read more“Impart Change”: Advice From Public Relations Executive and Adjunct Professor, Christine Denniston, APR
Public relations is a rewarding career choice, and is constantly changing. Christie Denniston, my communication professor and the director of marketing and public relations for the Telitha E. Lindquist College of Arts & Humanities at Weber State University, agreed to talk with me about her background and experiences. “I always knew I wanted to practice […]
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