What is networking? Networking is all about talking to people and building relationships. Contacting professionals and creating relationships is vital for building your career. Networking opportunities arise through almost any new encounter. It is beneficial to build relationships with professionals who may help your future career development, but also with people throughout the community. The […]
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While writing a press release is fairly simple, it must be done correctly and efficiently in order to serve its purpose. The writer must show that the info they are sharing is newsworthy, important, and worth the time of others who will share it. There are some basics to writing press releases that can be […]
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First, communication waves were changed forever via the Printing Press then again when the telephone made it’s appearance. Before anybody knew what hit them, we suddenly lived in a world of .com’s and www’s. In 2013, college students are more likely to get news via Facebook or Twitter than through an actual newspaper. […]
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As a Public Relations professional you will work frequently with media personnel and journalists. These media professionals have a lot of power. They have the ability to make your job easier or make it very difficult. It is vital to develop cordial relationships with journalists to help make your job run smoothly. There are a […]
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One of the tasks that PR professionals are always doing is sending their agenda out to the media. The hardest part of this process is getting that media’s attention. Why, out of all the many stories that they receive, should they write about your client? What is happening with your client that makes their readers […]
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Whether it’s BP’s oil spill in 2010 or Johnson & Johnson’s cyanide-laced Tylenol capsules in 1982, many of the world’s largest companies have had to deal with their fair share of crisis management. Crisis management requires a lot more than an apology or a press release now days. News is ever more accessible and […]
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You are the spokesman for your credit union and one of the branch managers was just arrested for embezzling over two million dollars. The media is here and wants answers to their questions. You are the spokesman for your company and need to get your message across in this crisis. How do you best do […]
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As a PR pro, a typical day might start out by catching up on the news. It is important to know what is going on and if it affects your client. You will probably spend part of your day researching and writing press releases, blogs, newsletters, and social media posts before rushing off to your […]
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Biofit Bootcamp is a training facility- not your ordinary gym. Typically gym memberships are purchased to lean up, bulk up, or build the confidence that has been lost with time. These great aspirations are destroyed by inconsistency. Hard work is a consistent requirement with the ever-evolving body, and training by yourself decreases the reality of […]
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Any event planner can affirm the old adage, “What can go wrong, will go wrong.” But, a smart event planner will be well prepared for just about any situation that may arise. These issues can run the gamut from a caterer stuck in traffic, to the porta-potties not being delivered, or to your keynote speaker […]
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