When you think about the “toolkit” of public relations you often think of press releases, working with the media, crafting a speech, and more. What too many people overlook is an essential tool for PR is social media. Many small businesses question whether social media is actually worth their time and money. Let me explain […]
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When you finish your degree and go out into the world, what do you think will matter most? Your grades? Your classes? Your emphasis? Your internship? All of these things matter. But in this day and age and in the economy we have, what matters most is your real-world experiences. In the world of PR, […]
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Joining a professional organization is a great way to build personal and professional relationships through networking. When done correctly, networking can connect you to people and places you would not have reached otherwise. As a public relations student, Public Relations Student Society of America (PRSSA) is an ideal organization for enhancing your education, broadening your […]
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Five Social Media Tips to Manage Your Personal Brand Online Most PR professionals deal with not only their own social media, but also their companies social media outlets. In the last few years many of us have seen plenty of breath holding moments online. Dominos Video Prank, Paula Deen’s Racism Scandal, Burger King bought out […]
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Co-owner of Ogden’s Own Distillery, Steve Conlin, met PRSSA students on Tuesday, October 22 to talk about their product, Five Wives Vodka and the First Amendment conflict he had with this product. When Conlin named his vodka Five Wives, he was aware that it might cause a stir in Utah. When it was accepted in […]
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LinkedIn is a phenomenal free tool for everyone. Essentially, it is an online resume that is very interactive. On LinkedIn you have the ability to get references, and be endorsed by thousands of different individuals. You are also able to find jobs, and show them your capabilities. I found five things to help to […]
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What is networking? Networking is all about talking to people and building relationships. Contacting professionals and creating relationships is vital for building your career. Networking opportunities arise through almost any new encounter. It is beneficial to build relationships with professionals who may help your future career development, but also with people throughout the community. The […]
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The Peak- October 2013
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While writing a press release is fairly simple, it must be done correctly and efficiently in order to serve its purpose. The writer must show that the info they are sharing is newsworthy, important, and worth the time of others who will share it. There are some basics to writing press releases that can be […]
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First, communication waves were changed forever via the Printing Press then again when the telephone made it’s appearance. Before anybody knew what hit them, we suddenly lived in a world of .com’s and www’s. In 2013, college students are more likely to get news via Facebook or Twitter than through an actual newspaper. […]
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