On Monday, Feb. 9, 2015 our PRSSA chapter had its first fundraiser. Thanks to Matt Garner, founder of Longboard Public Relations, donating his time and skills, Weber State University students were able to have professional headshots taken for only $10. All of the profits went to benefit our chapter. As Public Relations Student Society of […]
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Social media has become a crucial tool in the business world. It is an effective PR/marketing tool to share statistics, increase brand recognition and reach target audiences. Twitter can be an especially effective method to accomplish social media objectives. Listed below are six Twitter pointers that may help increase followers, interaction and overall audience interest. […]
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The spring semester is in full swing. By now you have probably begun to feel the overwhelming weight of what must be accomplished over the next four months. You may be wondering, “Why did I take so many classes?” or “How am I ever going to finish reading 125 pages by next Tuesday?” Fret not, […]
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LinkedIn has become an easy way to build your online branding and present yourself in a professional setting. LinkedIn has become a network that you not only share your online resume with others and helps you to find the job you have been looking for. It is important to show that you are a professional […]
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When most people hear the words “social media campaign,” their minds go straight to Facebook and Twitter. Isn’t there anything different we as PR professionals can use? Pinterest, Instagram, Vine, LinkedIn, Google+, maybe even a combination of these, are non traditional social media platforms that can help you freshen up your tired social media campaign. […]
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We have all seen at least a handful of news stories that make us wonder why people make the decisions they do. Even more of us may have considered the idea that “all PR is good PR”. What do you think? Can all PR eventually lead to a positive result? Let’s take for instance the […]
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As Public Relations professionals we are going work with reporters- there is just no way around that. This does not mean that we can’t develop relationships with these reporters to have a smoother transition from PR to their story. Here is a step by step process to start cultivating these crucial relationships: A great way […]
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Anita Sarkeesian, a feminist blogger who speaks out against video games by claiming they are misogynistic and degrading to women, was scheduled to speak at Utah Stake University (USU) on October 15, 2014. However, Sarkeesian cancelled her speaking engagement due to avoid a life threat made against her. USU informed Sarkeesian of the threat, which […]
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As a public relations professional, how does diversity benefit you or the people you’re trying to communicate with? Whether we recognize it or not, the PR field is engulfed in diversity that influences every aspect of our work. Diversity holds a broad and ever expanding definition in the field of communication. Obviously it means to […]
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