By Camille Twitchell Public relations is one of the fastest growing fields. A fast growing field means that the job market is gaining momentum. However, employers are very particular about what qualities they are looking for in a position. For this reason, let us take a look at how professional public relations practitioners got a hold […]
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by Kaci Welch Publicist vs. Public Relations Professional We all hear people use the terms “Publicist” for a “Public Relations Professional” and visa versa. Yet they not understanding that these two professions are quite different. They not only come with different goals and responsibilities, but require different skill sets. Many of the negative perceptions about […]
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By Kaci Welch In the world of Public Relations, image is everything. And whether it’s in a press release, on a blog, or just your latest tweet, how you write is important. AP style is different than the writing styles we learn in high school or even the first few years of college. But being […]
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How to Measure Your Online Reputation By: Laycee Moss Have you ever googled yourself? How were the results? Did you appear on the first page or even the second? How many times did you show up? Did you appear in Google Images? These are very important questions to ask and to know. Why? Because knowing how […]
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By Tara Smith It is a well-known fact that social media use is a major part of our society today. Public relations professionals are required to stay up-to-date with trending topics on different social media platforms, and it is especially valuable to know how to create and post content that will give people an opportunity […]
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by Trenton McKean The world of Public Relations is expanding immensely nationally and internationally. If you are looking to branch out into the PR world as a newly graduated student, you will need to decide on what type of public relations you would like to do. Sports? Politics? Investor relations? Technology? Nonprofit? There are several […]
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It’s Not a Matter of IF It Is a Matter of When by Jaque Poll Even if you’re not a football fan, you’ve probably heard about Super Bowl XLVIII and the less than entertaining game between the Denver Broncos and Seattle Seahawks. What was set up to be a showdown between the number one offense […]
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Handling a Social Media Firestorm by Kirsten Stuart If you missed it, here it is the controversial Coke ad that played during the Super Bowl. Coca-Cola Superbowl Ad While reading the article, “Coca-Cola Faces Social Media Backlash Over Super Bowl ‘America The Beautiful’ Ad,” there was something said that could really get a person to […]
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by Jonathon Basler How has the field of PR changed over the years? Over the years the Web has become a large part of how the world communicates. Mediums such as social media are just one of the many ways that communication can be achieved in the world today. Across all industries, the Web has […]
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Sea World PR Disaster by Chelbie Hunger SeaWorld has had a history of being caught in the middle of many controversial issues over the past four decades. Most of the focus has been on use of orcas in their shows, which have been trained to preform tricks for an audience. Recently, the company has come […]
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