It’s Not a Matter of IF It Is a Matter of When by Jaque Poll Even if you’re not a football fan, you’ve probably heard about Super Bowl XLVIII and the less than entertaining game between the Denver Broncos and Seattle Seahawks. What was set up to be a showdown between the number one offense […]
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Is America Only Beautiful in English?
Handling a Social Media Firestorm by Kirsten Stuart If you missed it, here it is the controversial Coke ad that played during the Super Bowl. Coca-Cola Superbowl Ad While reading the article, “Coca-Cola Faces Social Media Backlash Over Super Bowl ‘America The Beautiful’ Ad,” there was something said that could really get a person to […]
Read morePublic Relations Now and Public Relations Then…. What is the Difference
by Jonathon Basler How has the field of PR changed over the years? Over the years the Web has become a large part of how the world communicates. Mediums such as social media are just one of the many ways that communication can be achieved in the world today. Across all industries, the Web has […]
Read moreBlackfish Leaves Black Mark on SeaWorld’s Reputation
Sea World PR Disaster by Chelbie Hunger SeaWorld has had a history of being caught in the middle of many controversial issues over the past four decades. Most of the focus has been on use of orcas in their shows, which have been trained to preform tricks for an audience. Recently, the company has come […]
Read moreTop Public Relation Trends of 2014
by Sarah Jackson We’ve retired 2013 and have settled into 2014. Now its time to start looking at what 2014 holds for the world of Public Relations. In December 2013, the top 60 up-and-coming millennials (ages 30 and below) in the world of PR were asked to compile a list of what they predict to […]
Read moreInterviewing 101
Interview Do’s and Dont’s by Laycee Moss Going in for an interview can be very stressful. You know you are being judged on your performance and you know that one mistake can cost you the job, but forget about all of that and just relax. Here are some do’s and don’ts that […]
Read moreJanuary 2014 Newsletter
Resume Buzzwords No Employer Wants to See
by Kirsten Stuart We have all been taught what content should and should not put in a resume, how long it should be and what it is potential employers are looking for. In 2013 there were a few words that employers read on nearly every resume they viewed. “ I am a creative, strategic expert who […]
Read moreBasic Tips for an Impressive Resume
Basic Tips for an Impressive Resume by Tara Smith Preparing your resume to be sent to potential employers can be a daunting task. Often times as college students we haven’t had to update our resumes for several years, and as graduation draws closer this is a vital step in reaching our professional potential. Graduating with […]
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