Social media can be used as a valuable tool to get your message out to your publics and build your audience. There are several tips to build your event. Here are just a few.

Tell your friends about the event. Send out your save the date emails and let everyone to know about the event that you are planning. Facebook has the tools to create events that will place the event in the calendar feed of those who chose to follow it.

Like and follow the event. Sounds simple doesn’t it? Once you create your event on Facebook like it and follow it. Create your Twitter feed and follow it. Like and comment on the event every day. The more it shows in your feeds, the more likely people are going to see it and follow it as well. It is important to build and audience.

There are a number of social media tools that allow the scheduling of communication on social networks. Hootsuite, for example, allows users to not only monitor feeds from several different networks, it allows them to schedule tweets and posts at several days at a time. You don’t have to stand guard over your feeds and create posts all day. These tools allow you to compile your research and schedule your posts in a single afternoon, rather than consuming you.

Find out what the event hashtag is and use it, #often. This helps aggregate search results for the event and helps with measurement. When it is all said and done, you need to measure your outcomes.

When using social media, don’t just answer questions, ask them. By asking questions you are able to create dialog and

When blogging, use retweet buttons to encourage the transmission and communication of the events, and by using prepared tweets, viewers can click to post on their twitter feeds and share on Facebook. The more mentions the more your message spreads.

Be sure to share photographs. Interesting pictures are more likely shared with others.

Everyone uses social media, however not everyone uses it well. See how others use it. Look for the good examples of use, and learn from those that haven’t planned well. It all makes a difference.


  1. Social Media has completely changed the way things are done, and I think it’s great! Take a wedding for example. In my opinion, it has become a lot easier to get the word out and get invites through Facebook and Twitter than it was to get those things the traditional way.

  2. Social Media can either be your best friend or your biggest nightmare….One must be careful on what is said as well as how it is said

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