By Sydnie Foust Who is Weber Pathways? Established in 1995, Weber Pathways is an esteemed community member and an active catalyst for the creation and preservation of trails and pathways in Weber County. Our organization is a 501 (c)(3) non-profit with a 25-person Board of Directors, and a long history of effective local and regional […]
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So what exactly is Newsjacking? It is when you have an opportunity to incorporate a current news event and add your own genius perspective. If you have an opportunity to work a current even into your marketing strategy, it can be incredibly effective at creating traffic, interest, and humor into your brand. A great […]
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In the past few weeks I came across two articles. The first was posted to Ragan’s PR Daily called “The PR Industry Today Looks an Awful Lot Like Advertising”. At first glance it seemed true. With the introduction of social media to the communication mix PR appeared to be more advertising centered. This particular article […]
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A corporate identity is defined as the way an organization is presented to or perceived by its members as well as the public, furthermore it is the intent of a company to ensure their perception is a positive one. A company or organization works to build their credibility and reputation with their customers, yet […]
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I am a junior studying communication, specializing in public relations and advertising with a marketing emphasis. Currently, I work with the WSU Student Association as the Events & Activities Programming Director. I enjoy dreaming up events and opportunities and making them happen while blowing expectations out of the water. I hope to, one day, work […]
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When it comes to cruise lines throughout the world, there is theoretically one thing that may damage reputation more than almost anything else: crisis management in a time of need. Reputation is the most powerful thing a cruise line-and inevitably the actual ships themselves-have, linking it to general like or dislike from the public and in turn future revenues. Looking […]
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No matter what kind of business you go in, your company will receive negative feedback to something you are doing. As a PR Professional, it is important that you prepare yourself and your company’s position when encountering these negative comments. You might be nervous to hear these criticisms, but it is important that you are […]
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In late January, Twitter released a new app, called Vine. What exactly is Vine? It’s an application which lets users share six second video clips with other people. Much like GIFs, Vine videos are on a loop. But unlike GIFs, these videos can include sound. The short videos can be made up of different snippets […]
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