Creating Engaging Content on Social Media

By Tara Smith It is a well-known fact that social media use is a major part of our society today.  Public relations professionals are required to stay up-to-date with trending topics on different social media platforms, and it is especially valuable to know how to create and post content that will give people an opportunity […]

Read more

Social Media….A Company’s Friend or Foe

The way a company handles customer service on the vast array of social media websites can be their best friend or worst enemy. Looking at the recent situation with Applebee’s and their firing of one of their servers for what they deemed a violation of a customer’s privacy.  Although this may have been true, the […]

Read more